thoughts / Can AI help you make better social posts

Is AI in marketing just automation or actual intelligence?

Whether you’re an aspiring Instagram influencer or you want to take your business’s marketing strategy into the 21st century, the importance of artificial intelligence is impossible to ignore.


What exactly is Artificial Intelligence?

The volume of data out there is significant and growing. However, how can you spot or start trends? The truth is with artificial intelligence you don’t have to and can rely on the intelligence of machines to do it for you. Artificial intelligence, or AI, essentially means the creation of machines with the intelligence to work and react in the way that humans would. However, because they are machines, they do not have a lot of the weaknesses of humans and can work 24/7 without a break.

AI is the capability of the computer to think and learn (as a human would). When AI works effectively, a machine can learn, apply reason, solve problems, interpret language and images, and acquire knowledge with precision, accuracy, and speed. The use of AI means that the risk of human error is often removed and has the potential to save us lots of time and repeated effort to get the same results.


AI and social media marketing

If you want to do some research to grow your Instagram following or get more potential customers to visit your Facebook page, the amount of data you would have to trawl through manually would be immense. With over 600 million active users on Instagram, there are over 95 million photos, and videos shared every single day – the sheer volume of this data means that it is impossible for any small business or influencer to analyse this solely through their own devices.

This is where AI comes in, and it can help you trawl through the available data to help you learn what your potential customers or followers are currently interested in, liking, and posting. A comprehensive understanding of AI and machine learning will ensure that your social media marketing strategy is a success and that you are way ahead of your competitors.


How can I use AI to grow my following?

To make your content relevant and on trend, there are numerous ways in which you can use AI to grow your following. Here are our top 5 AI and machine learning tools that you can try out for yourself:

Cortex

Knowing how your competitors have reached a strong following is essential and what better way to do this than by analysing their content and what has worked for them in their social media outputs. Cortex allows you to see what has gone well or not so well for your competitors and help you to develop your own social media strategy. Plus, it informs you when it is best to publish your posts and will organise your post scheduling for you. What’s more, it will continue to analyse your competitors throughout.

Sprout

Promising to help deepen the connection with your potential customers and followers Sprout is a piece of social media management software which allows you to practice social listening and monitoring of your audience. In terms of monitoring, Sprout will track what is being said about your brand or specific posts. Through social listening, it can monitor specific conversations detecting repeated phrases and trends being discussed in real time and alert you to this. This use of AI will help you to create specific content for specific audiences, learn what they interact with, and deliver appropriate content to them when they’re interested.

Acrolinx

For beginners to the content producing world, Acronlinx could be just what you’re looking for. Getting started can be hard, but with the use of AI on your side, it can be a whole lot easier. This machine learning tool can read and assess your content, rating it, assessing it’s suitability and advising you on how you could make it better. Think of it as a proof-reader – but of the artificial intelligence kind.

Hootsuite

Knowing when to post, and on what social media channel is made a whole lot easier and effective with the help of AI. This is where Hootsuite comes in. This AI tool will not only help you manage and report on social media content; it will also help you with that all-important scheduling. Through the use of Hootsuite, you can keep your social media presence active 24/7 through the ability to schedule and plan for hundreds of separate posts across different accounts. Helping you to make sure you’re always at the top of the newsfeed.

Clarifai

With the millions of images posted on social media sites each day, it is impossible to manually review these images but seeing what your followers are posting is a crucial way of targeting your content appropriately and spot the latest trends. Clarifai is one of the most intelligent of the image detection AI and machine learning tools out there and can organise and understand images and videos. With state of the art facial and image recognition, it can categorise photos unlocking insights into your data to help you use it to best effect.


Ensuring you utilise AI and machine learning tools to improve your social media presence is essential for any aspiring influencer or business. AI can not only help you to detect what is working for your competitors (and what’s not) it can also help you tailor your content and schedule it to ensure maximum effect.