Experimentation

You don't know what you don't know.

What is digital experimentation?

Digital experimentation is the process whereby online digital experiences and interactions are tested and measured so that this data can be used to improve knowledge, understanding, business outcomes, and create new pathways and market advantages. Furthermore, digital experimentation enables businesses to look at the types of digital marketing they are offering and see which of their strategies work and which of their strategies need work by shifting from using a hunch to using hard and readily available data.

Digital experimentation is also heavily related to creating a culture of continuous experimentation. This revolves around the belief that testing everything, large and small, unleashes the ability to innovate rapidly and be guided by statistics and evidence that turn forecasting into a highly reliable Process. Applying digital experimentation is also a way for companies to stay ahead of their competitors and keep up to speed with the continually evolving nature of their customers’ expectations.

The process

Solving your problems through experimentation.
  • You describe the problem you want to solve
  • Together we clarify the what, how, who.
  • Together we define what success looks like
  • We challenge if technology is the right method.
  • Together we outline the experiment.
  • We run the digital experiment.
  • We report back the findings and provide next steps.
STEP ONE

You describe the problem you want to solve

STEP TWO

Together we clarify the what, how, who.

STEP THREE

Together we define what success looks like

STEP FOUR

We challenge if technology is the right method.

STEP FIVE

Together we outline the experiment.

STEP SIX

We run the digital experiment.

STEP SEVEN

We report back the findings and provide next steps.

Wanting to experiment?

Check out sprints to see how you can